![How Barbie has sustained as one of the most successful toy brands of all time | Analysis | Campaign Asia How Barbie has sustained as one of the most successful toy brands of all time | Analysis | Campaign Asia](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2Fcontent%2Fbarbie+toy.jpg&h=630&w=1200&q=75&v=20170226&c=1)
How Barbie has sustained as one of the most successful toy brands of all time | Analysis | Campaign Asia
![BARBIE Products Vintage Magazine 3 Ads 1970-90s Magazine Pages Great for Framing, Scrapbooking, Collage, Collecting 1235 - Etsy BARBIE Products Vintage Magazine 3 Ads 1970-90s Magazine Pages Great for Framing, Scrapbooking, Collage, Collecting 1235 - Etsy](https://i.etsystatic.com/5859524/r/il/1d6505/2890693968/il_570xN.2890693968_ea2z.jpg)
BARBIE Products Vintage Magazine 3 Ads 1970-90s Magazine Pages Great for Framing, Scrapbooking, Collage, Collecting 1235 - Etsy
![Sorry, doll: Barbie sales plummet as little girls grab 'Frozen' and American Girl dolls – New York Daily News Sorry, doll: Barbie sales plummet as little girls grab 'Frozen' and American Girl dolls – New York Daily News](https://www.nydailynews.com/wp-content/uploads/migration/2014/07/27/2IDQTOJPYKRF565BVF3PY7OUFI.jpg?w=620)
Sorry, doll: Barbie sales plummet as little girls grab 'Frozen' and American Girl dolls – New York Daily News
![The maker of Barbie dolls warns Trump's tariffs 'will impact the entire toy industry' (MAT) | Markets Insider The maker of Barbie dolls warns Trump's tariffs 'will impact the entire toy industry' (MAT) | Markets Insider](https://static2.businessinsider.com/image/5807d4815124c9144595fea3-800/mattel-sales-beat-estimates-as-barbie-shines.jpg)
The maker of Barbie dolls warns Trump's tariffs 'will impact the entire toy industry' (MAT) | Markets Insider
![Barbie sales boom for Mattel after the blockbuster movie showcased the doll to millions of theater goers | Fortune Barbie sales boom for Mattel after the blockbuster movie showcased the doll to millions of theater goers | Fortune](https://content.fortune.com/wp-content/uploads/2023/10/GettyImages-1615788387-e1698266436966.jpg)